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Who should take this class?

  • Aspiring Internet Marketers
  • Entrepreneurs and business owners
  • Marketing Specialists
  • Individuals who desire to provide digital marketing services to clients or promote their freelance businesses online are known as freelancers.
  • Professionals in Sales
  • Creators of Content
  • Designers and developers of websites.
  • Professionals in the Nonprofit Sector
  • Career Changers

Digital Marketing with IDEaL

This course teaches you all you need to know about digital marketing strategies, techniques, and technologies. Students learn how to design, implement, and manage effective digital marketing strategies across several channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. Web analytics, conversion rate optimization, and digital marketing best practices are also included in the program. Graduates are prepared to work as digital marketers, social media managers, or SEO specialists, assisting businesses in increasing their online presence and driving sales.

Learning Objectives

  • Learn the fundamentals of digital marketing, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.
  • Improve your knowledge of popular digital marketing tools and platforms like Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, and Hootsuite.
  • Learn how to develop and implement effective digital marketing strategies for raising brand awareness, increasing website traffic, and generating leads or sales.
  • Learn how to design appealing content that is personalized to each stage of the buyer's journey by developing a deep grasp of the customer journey.
  • To boost website exposure and organic search ranks, master the art of search engine optimization, including keyword research, on-page optimization, and off-page optimization.
  • Learn how to build, manage, and improve social media marketing strategies on sites like Facebook, Instagram, Twitter, and LinkedIn.
  • Learn about email marketing from the ground up, including list development, segmentation, email design, and campaign performance analysis.
  • Learn the principles of pay-per-click (PPC) advertising and how to develop and manage effective Google Ads and social media advertising campaigns.
  • Learn how to analyze and comprehend digital marketing data so you can make informed decisions, optimize campaigns, and track progress.
  • Create a complete digital marketing portfolio that includes real-world projects and case studies to demonstrate your talents and competence.

Topics Covered

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Web Analytics
  • Conversion Rate Optimization (CRO)
  • Mobile Marketing
  • Video Marketing
  • Influencer Marketing
  • Online Reputation Management (ORM)
  • Marketing Automation